An increasingly popular type of touring is wine tourism, or organizing travel around the appreciation of, tasting of, and purchase of wine. Wine tourism is highly developed in many regions around the world. Wine tourism is a great way to learn about the people, culture, heritage, and customs of an area. Most of the famous wine producing regions of the world have been producing wine for centuries, and the production and consumption of wine is deeply ingrained in the local culture. Also, these areas tend to be off the beaten tourist track (although not that far off) so wine tourism can expose travelers to new and interesting areas. Getting out and visiting wine producers provides contact with local farmers and artisans who care deeply about the area. Wine growers are farmers, and their perspective on the local area, and life in general, tends to be different from other locals typically encountered while traveling.

For the oenophile, wine tourism is a wonderful way to better understand terroir, the difficult to define concept that wine makers often use to describe a key component of their art. Tasting wine at a wine shop or in the comfort of home provide a hint at the terroir that produced the wine. Spending several days visiting the area, chatting with the wine makers and growers, and eating the local cuisine (which has evolved to perfectly complement the wine) will provide an exceptional context for the wine and give deep insight into why and how the wine turned out the way it did.

Wine tourism can be as simple as hopping on the wine shuttle in Napa Valley or as complicated as renting a villa in the south of France for a month.

Some of the most famous wine producing regions in the world include:

Here are some other resources for Wine Tourism: